About the Book
COMMUSICATION is now also available as an eBook here.
COMMUSICATION is mainly about sound and music used for communication purposes. It starts with the sounds that help us navigate through our daily lives, and ends with the systematic development of Sound Identities for companies and brands.
Aimed primarily at the marketing and business community, the book is written in an easy-to-read, entertaining style that may also make it appealing to a wider audience.Sound Branding is currently an international buzzword. COMMUSICATION highlights the rapidly increasing significance of music in modern brand communications.
In the age of multisensory communication, John Groves examines music as a powerful tool for influencing emotions, thoughts and behaviour and for making brands recognisable and memorable. He provides a detailed description of the structured system he and his company have made for creating and managing Sound Identities. The book is a must-read for marketing managers, brand managers, advertising people, and students, as well as musicians and music consultants.
But what is actually in the book? You can take a look at the contents here…
The book was first published by Oak Tree Press, Cork, Ireland. ISBN 978 1 78119 000 5 (Hardback) ISBN 978 1 78119 001 2 (ePub) ISBN 978 1 78119 002 9 (Kindle).